Tweet of the Week
By: Pete Cashmore, The largest independent news source covering web culture, social media and tech.

@mashable: “Jeremy Lin enabled Facebook Subscribe this weekend & already has tens of thousands of subscribers – on.mash.to/wP9be4 #Linsanity” – February 21, 2012

By now, we are all probably familiar with the term “Linsanity.”  Particularly for those of us living in New York, the unpredictable rise of Knicks point guard, Jeremy Lin, has created quite a stir around the city.  It really is a story for the record books.  The hard-nosed Harvard University graduate scored 136 points in his first 5 starts, more than anyone since the NBA/ABA merger in 1976.  Not only did his performance on the court translate into a 7-game win streak for the Knicks, but Madison Square Garden’s stock also has risen considerably since Lin started for the Knicks on February 4th.

One of the most notable aspects of all this madness is the fact that Lin has filed to trademark the term, “Linsanity.”  The term is not just recognizable throughout the country, but his success has spread worldwide.  Even the NBA has jumped into the “Linsanity,” seeking to address the potential sale of counterfeit Lin jerseys and merchandise in China and elsewhere.

Jeremy Lin has proven to be a smart player on and off the court.  Barring the confirmation of his trademark for “Linsanity,” he will be able to create and profit off of all merchandise sold that includes the catchy pun.  Additionally, he wisely joined Facebook after his success to create even more of a social media buzz, which attracted more than 72,000 subscribers.

How can you not like a kid who worked his way up from the bottom and is still humble (and smart) after reaching the top?  If you still need some convincing, take a look at this story from The Harvard Crimson newspaper.  Yes, I’ll admit it.  I love the “Linsanity.”